The Object of Rotary
The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particluar to encourage and foster:
- The development of acquaintenance as an opportunity for service.
- High ethical standards in business and professions: the recognition of the worthiness of all useful occupations; and the digifying of each Rotarian's occupation as an opportunity to serve society.
- The application of the ideal of service in each Rotarian's personal, business, and community life.
- The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.
Moving toward the future
In 2001-02, Rotary International began developing a strategic plan to guide the organization as it entered its second century of service. In June 2007, the Board of Directors approved the RI Strategic Plan 2007-10, which identifies seven priorities:
- Eradicate polio.
- Advance the internal and external recognition and public image of Rotary.
- Increase Rotary’s capacity to provide service to others.
- Expand membership globally in both numbers and quality.
- Emphasize Rotary’s unique vocational service commitment.
- Optimize the use and development of leadership talents within RI.
- Fully implement the strategic planning process to ensure continuity and consistency throughout the organization.
